Blog post
Easily create engaging, shoppable articles with customizable sidebars, flexible content blocks, responsive design, and built-in options for product highlights, testimonials, video, and more—perfect for boosting both reader engagement and conversions.
Last updated 4 months ago
Overview
The Blog post section brings powerful storytelling features to your article pages. It combines editorial content with shoppable moments by supporting customizable sidebars and a variety of content blocks. Layout and presentation controls let you craft visually compelling, goal-driven articles for your audience.
⚠️ Important: The Blog post section helps you blend editorial storytelling with product highlights and interactive features for a more immersive reading experience.
Key components and functionality
Sidebar settings
Sidebar settings enhance article pages by offering supplementary content alongside your main post. You can display a sidebar with related products and set a custom heading, aligning with your article's theme.
Read more at Blog post management
Supported block types
The Blog post section supports a flexible range of content blocks. These blocks give you control over the layout, visual style, and engagement strategy of each post.
App block
Integrate third-party app content or specialized functionality.
Custom liquid
Add custom Liquid code or dynamic HTML as needed.
Banner
Insert visually prominent calls to action or highlighted messages.
Image
Display single images with adjustable styles and sizes.
Testimonial
Showcase customer quotes or social proof to build trust.
Rich text
Add formatted text, links, and additional explanations to your article.
Form
Collect email signups, feedback, or inquiries right within the blog post.
Heading
Insert section headings for clarity and content organization.
Video
Embed video content or custom media for a richer experience.
Product
Feature products individually and drive conversions from the article content.
Linked products
Automatically display products referenced in your article with the option for a custom heading.
Each block’s settings help you place, style, and customize content to fit your goals.
💡 Tip: Combine banners, testimonials, and video blocks throughout your article to maintain reader interest and naturally highlight shoppable or interactive moments.
Usage notes
Responsive design
The section and all blocks are mobile-friendly and adapt to various screen sizes. Always test your designs on both desktop and mobile.
Performance
Use optimized images and moderate use of heavier media for faster page loading and a smoother user experience.
Accessibility
Provide alt text for all images, use clear structure with headings, and ensure color contrast remains high for readability.
Customization
Reorder blocks and adjust sidebar content to suit each article’s editorial and commercial goals while remaining true to your brand.
⚠️ Important: Strategically use Blog post sidebars and content blocks to create engaging narratives that drive results. Keep layouts accessible, responsive, and streamlined for the best results.